Optimisation consultancy

What is website optimisation?

Insight into the use of your website is one thing, but actually doing something with that insight is another. And that's where Adversitement comes in. We are the recognised specialist in optimisation consultancy: result-oriented recommendations for optimising your website. We have unparalleled expertise in combining web analytics data with qualitative studies on usability engineering. Adversitement understands visitor behaviour. And we understand you!

Optimisation tools and methods

Needless to say we have many tools and methods for optimisation:

• expert reviews
• online surveys;
• personas and scenarios
• online focus groups
• workshops;
• user-centred web design
• A/B and multivariate testing
• mobile usability test lab

Quick wins

We carry out quick win studies to establish possibilities for optimisation:

• booking flow and checkout process
• content and layout
• navigation structure

What is the purpose?

• Our usability specialists help you:
• with the user-friendly redesign of your website
• to answer questions that arise from online analytics reports
• to design effective banners
• to formulate effective marketing campaigns
• to encourage visitors to behave as desired

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